Analog Medical Technologies
Analog Medical Technologies was one of the other projects I spent a large chunk of time working on. After the initial meeting with the client, we established a couple of things, we wanted the logo to be versatile, sleek, and different from anything else in the medical field. This was accomplished with the font we ended up creating for this purpose. From that, we simply built on this branding idea to create the business card, letterhead and envelope. It was important to keep the bold and simplistic idea which I believe was fully achieved.